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Buying & Merchandising

"Selecting the right brands and products is crucial for retailers. With over 15 years experience working for Department Stores and online platforms, I have the skills and experience to support and improve your buying process and maximize your revenue."

  • Brand mix strategy & selection - Buying process & retail strategy improvement - Benchmarking - Consumer needs & behaviour analysis

  • Product mix and brand assortment recommendations (per category with sizes and quantities)

  • Commercial terms negotiation

  • Direct buys from brands with dedicated budgets

  • Developing seasonal budgets & strategic business plans

  • Operations: Planning - Allocation strategy - Stock management, swaps & reorders

  • Trend forecasts

I go to Paris, London, Milan, Berlin, Copenhagen and Stockholm Fashion Weeks and relevant trade fairs to stay at the forefront of fashion developments and source the best products, brands and trends.

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