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Anecdote was founded in 2009 by Jetteke van der Wyck van Beuningen, as she felt the need for an authentic, timeless brand that is not focused on delivering fast fashion, but on offering women a sort of kinship; high quality pieces that become those cherished items you end up wearing throughout the rest of your life. 

All Anecdote pieces are designed with relentless dedication and an unconditional focus on quality, color palette and detail. During the design process the same question always takes a principal stand: Are you going to love and wear this item for many years to come? 


Every collection is based on Jetteke’s personal stories.  Her inspiration always expresses itself subtly in the Anecdote designs and can be detectable through the use of a specific color, a distinct texture or a unique outline.  You will find fragments of these stories, her Anecdotes, throughout our brand.

At Anecdote, we work with a small and dedicated team in an old gallery on the canals, in the heart of Amsterdam. 


‘’We make clothes that last a lifetime, in both quality and design."


At Anecdote, we believe that great garments should last a lifetime. That’s why everything we do is to ensure that your Anecdote piece has that premium quality needed to be worn year after year; quality is essential to our brand

To guarantee this quality, we only work with carefully selected leading European suppliers and manufacturers. Often family-owned businesses that have the same focus on quality and passion for creating beautiful pieces as we have. 


Most of our suppliers and manufacturers are based in Italy, Portugal and Spain and all are specialist in their field: whether it’s knitting the softest sweaters or tailoring the perfect jacket.

Materials we source are almost always locally produced, to reduce the need for unnecessary transportation, but also increases transparancy in make, composition and minimize impact on nature.

Capture d’écran 2018-07-18 à

The Secret Garden, AW18 inspiration

Everyone would like a secret garden, a special place to go and sit amongst the birds & the bees, a place to just be. This season we found our inspiration in Frances Hodgson Burnett's The Secret Garden and the idea of becoming one with nature. As one season comes to an end and the next begins, finding beauty in the changing colours and textures. 


The personal relationships formed between Mary and her animal companions also inspire us to once again connect with nature and respect our shared environment. Every season we increase our efforts to work towards becoming a more sustainable brand. Honoring the idea of investing in special pieces, lovingly crafted and built to last.


'If you look the right way you can see the whole world is a garden.'

Frances Hodgson Burnett


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